What we can learn from Beyonce... is less more?

Beyonce surprised the world with an album release that included none of the traditional marketing efforts. As a marketer, it's an important decision deciding when less is more. Usually, less is not more in terms of marketing. This less is more philosophy works best when a brand already has an engaged audience, strong brand recognition, and deep loyalty. I would not recommend this tactic for a small business, but an established one, looking to revive buzz with the unexpected... definitely a great option! Plus, there's a lot of bang that comes from the publicity following.