One of the best free resources a marketer can use is Google Analytics. It has it's drawbacks, but for the cost ($0), it's an ideal tool to really drill down and understand how visitors are interacting with the content on the site.
The process to install Google Analytics is fairly simple and straight forward, but can vary depending on the setup of your site. If you need help with this, let me know!
Here's a great slideshow I came across that shares 10 things you need to know about reading the data in your Google Analytics account.
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