I read so many business plan concepts and statements of competitive advantage, and I still don't know what it is the business is selling. If I can't figure it out from a business description, I likely won't be able to figure it out from the marketing messaging. It's a bit of an identity crisis on the business owner's part--who are you and what do you sell, in plain, simple, digestible words.
You know very well what you do--your business is your heart and soul. I don't know though, and big words with extra fluff aren't going to make it any more clear for me. Simplify. Simplify. Simplify.
What a 9-Year-Old Can Teach You About Selling [or Marketing in general]
