We knew it was only a matter of time before the QR Code would evolve into something better. Don't get me wrong... I love QR Codes and the whole concept of driving mobile users online, but sometimes they aren't the right fit. They can look out of place at times, or go unscanned because it's unsure where the user will be taken (the intrique however, can also be a positive, but it really depends on the audience).
There's not a grown up, evolved version of QR Codes. They are called invisible digital watermarks, and they are invisible. Magazines, books, and lots of other publications are using them now. Plus they give a bit more indication about what's on the other side.
At this time, I only know of one company that is doing these, but I'm sure there will be a whole host of others by year's end. Check out DIGIMARC for more info.
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