Did you know you could deliver content to fans without asking them to frequently return to your site?
Let's face it... people are busy and they have short attention spans. The likelihood they will return to your site on a regular basis and look for updates is fairly slim. They may initially be heavily engaged with your content, but eventually they start forgetting to come back, and soon, they have forgotten about your site all together. What if you could notify them of new content, without them even having to come to your site?
Fortunately you can! It's easy and simple. All you need to do is burn your site or blog's "feed." A feed is the stream of content created by your site. Once you have burned the feed, you need to give visitors the option to subscribe to your feed either by a feed reader (like the Google Reader), or through email. When a visitor subscribes to your feed, they receive an update with the new content each time you create a new post or change your website. The content is conveniently delivered to either their feed reader or their email, depending on which they choose to use for their subscription.
This keeps your site top of mind with visitors--you are pushing your content out to them, instead of relying on them to remember to visit your site and check for new information.
Want to check it out? Subscribe to my site's feed either through a feed reader or your email! The options are in the right column!
No comments:
Post a Comment