Ferris Bueller Rides Again!

Just for fun, I wanted to share a blurb about the leaked Honda CR-V ad featuring 1980's classic, Ferris Bueller. I love the commercial, and I think it is genius marketing. Bueller is a favorite of Generation X and Y, and the CR-V is targeted to this segment of the population.

With the rise of social media, has the Super Bowl Ad seen its death? The Honda ad leaked a full week before the big game and is close to 8 million views still days before Sunday's event. There's something exciting about being made to wait like a kid at Christmas--keeping all ads secret until the game. But... there's also the lure, from a marketing standpoint, of garnering greater exposure, watching the ad spread like wildfire across the internet before the official big reveal. Companies spend millions on creating and building these ads, not to mention purchasing air time during the game. Why not let them springboard off social sharing?

Here's one guy's thoughts on the death of the Super Bowl Ads.