Digital Marketing

Maybe it's my "old age," or just the decrease in excitement the internet brings to my life, but I'm really finding it to be a necessary evil. There used to be a time when I thought the vast amount of information and content on the world wide web was valuable, usable and consumable. Now it just feels so massively large, it's dauntingly scary to think about consuming even a portion of the information available.

Perhaps you are in the same boat, or maybe the value of the internet has never been clear to you. Social media seems like a vacuum that steals precious time, and search engine optimization seems unconquerable. Fortunately, none of this is true, even if it may seem like a gospel truth at brief periods of time.

It's easy to become paralyzed by the sheer size and reach of the internet. You want your business to be successful, but the thought of outrageous success is almost as scary as total failure. I get it. But, somewhere in the middle of doubt, the feelings of being overwhelmed, the unwillingness to evolve with the times, and the fears of success and failure, there's an unstoppable pocket of "let's do this!" Harness that pocket and use it for good.

Don't think you have to tackle all your marketing efforts all at once on fifteen different websites. Start small, plan big, and execute in digestible steps. The first step to really managing your expectations and feelings, as well as your digital marketing efforts, is to define your strategy. How do you want this to work? It's not any different than building a house, starting a company, or painting a picture--most people don't just dive, they have a plan. The architect designs the plans, the entrepreneur structures the company, and the painter draws out a rough sketch.

Create a roadmap. If you need help, I'm here to lend a hand. We can curse the internet together, while making it work for us to do good.