Some people say marketing efforts and small businesses mix about as well as oil and water. The small business customer is often the least desired client--budgets are small, the probability to get stiffed as a consultant is high, and there's a fear of trying new marketing techniques.
I beg to differ (but not too loudly because I don't want every other marketing consultant trying to encroach on my space!)--I love the challenge of marketing small businesses. I believe limited amounts of money and a lack of a long chain of command make for the perfect conditions for real creativity to happen. Too many "cooks in the kitchen" and an unlimited budget stifle the inspiration to dream big. I've always been an innovator, problem solver, and a creativepreneur--I don't really feel alive until faced with a impossible challenge.
Walk with me and discover what others have been too quick to rule out.
